How a tradition during Lent led to the creation of the Filet-O-Fish
McDonald's franchisee Lou Groen realized in 1962 that his cheeseburger sales were down on Fridays, especially during the time leading up to Easter.
The reason? Groen lived in Cincinnati, a heavily Catholic area — and observant Catholics were eschewing hamburgers and other meat products on Fridays as part of their faith.
Ever the business executive, Groen knew there must be something to lure in this customer base on Fridays.
His ingenuity would lead to the creation of the Filet-O-Fish sandwich.
THE SURPRISING LENTEN HISTORY OF THE PRETZEL — AND ITS MEANING FOR THE SEASON
"With determination and a knack for thoroughness, Groen convinced McDonald’s to test a breaded whitefish sandwich to help satisfy customers who abstained from eating meat on Fridays in observance of Lent," the McDonald's website notes.
That breaded fish sandwich would become known as the Filet-O-Fish.
A quarter of all Filet-O-Fish sales occur during the 40 days of Lent, said McDonald's. In the U.S., the Filet-O-Fish is made of Alaskan pollock. (Smith Collection/Gado/Getty Images)
"My father exemplified Ray Kroc’s philosophy that you can succeed if you put the customer first," Paul Groen told McDonald's.
The younger Groen followed in his father's footsteps and also owns multiple McDonald's locations.
At the time of the creation of the Filet-O-Fish, Lou Groen was "barely doing $300 in daily sales" on Fridays, said Paul Groen.
HERE'S WHY CATHOLICS EAT FISH ON FRIDAYS DURING LENT: ‘IMPORTANT’ PRACTICE
"My father needed that fish sandwich to survive and compete against other restaurants. He set in motion a framework of success that would benefit future generations," he said.
At the same time Groen was testing the Filet-O-Fish, McDonald's founder Ray Kroc had another meatless alternative idea: the Hula Burger.
The Hula Burger consisted of a piece of grilled pineapple served on a bun, with cheese.
While Kroc had faith in his creation, the public did not.
A McDonald's Filet-O-Fish meal with fries in Feb. 2024. True to its origins, the Filet-O-Fish is especially popular during Lent, according to the McDonald's website. (Fox News Digital)
The Filet-O-Fish proved to be far more popular than the Hula Burger.
The Hula Burger was discontinued in 1963.
Its base components – bun, tartar sauce, breaded fish and half-slice of cheese – have remained unchanged since its official launch.
In 1965, the Filet-O-Fish was added to the McDonald's menu nationally — and became the first new product ever added to the chain's original menu.
WHAT IS LENT AND THE LENTEN SEASON, AND HOW DO CHRISTIANS OBSERVE THE TIME BEFORE EASTER SUNDAY?
At the time, the Filet-O-Fish was priced at $0.29.
It was the only non-hamburger sandwich on the menu, says the McDonald's website.
Its base components – bun, tartar sauce, breaded fish and half-slice of cheese – have remained unchanged since its official launch.
The Filet-O-Fish proved to be far more popular than the "Hula Burger" meatless offering. (iStock)
Today, in the United States, the Filet-O-Fish is made of Alaskan pollock.
The sandwich is also available in many countries, with slight regional variations.
CLICK HERE TO SIGN UP FOR OUR LIFESTYLE NEWSLETTER
Unlike other fast-food fish offerings, which appear only during Lent, the Filet-O-Fish remains on the McDonald's menu year-round.
And, true to its origins, it remains especially popular during Lent, said the McDonald's website.
A full 25% of all Filet-O-Fish sandwiches are sold during the 40 days of Lent.
CLICK HERE TO GET THE FOX NEWS APP
Fox News Digital reached out to McDonald's for additional comment.
For more Lifestyle articles, visit www.foxnews.com/lifestyle.
Disclaimer: The copyright of this article belongs to the original author. Reposting this article is solely for the purpose of information dissemination and does not constitute any investment advice. If there is any infringement, please contact us immediately. We will make corrections or deletions as necessary. Thank you.
