The Longest-Lasting Perfume I've Ever Used, a Salmon DNA Mask & More New Beauty Launches

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I try hundreds of new beauty products every month to figure out which ones are worth the investment, so you don’t have to waste your time (or money). This month, I've used fresh releases across hair care, skincare, and makeup to bring you only the standout stars. After all, no one wants a crowded shelf of beauty products that just don’t deliver.

Among my favorites? The longest-lasting perfume I've ever used—courtesy of Kristin Cavallari's Uncommon James—that manages to be subtle without sacrificing staying power. There's also a redness solution from Westmore Beauty that has become a new staple. Since I can’t splurge on celebrity-loved salmon facials, I found salmon DNA sheet masks that are pure magic for my skin.

Here are the latest launches from Fenty Beauty, e.l.f., OUAI, Nioxin, and more that truly deserve a spot in your beauty routine.

The Best New Beauty Launches

• The Longest-Lasting Perfume I've Ever Used: Uncommon James Hard Feelings Eau De Parfum, $72
• The Hair Loss Solution I'm Obsessed With: Nioxin Hair Fall Defense Shampoo, $23.20 (originally $29)
• The Redness Hack I'm Loving: Westmore Beauty Redzone Edit Color Correcting Cream, $39
• The Sheet Mask That Makes Me Feel Like a Celebrity: Medicube Salmon DNA PDRN Pink Collagen Jelly Gel Mask, $18.90

The Best New Perfume

This is the longest-lasting perfume I've ever tried, with a warm, soft blend of amber and sandalwood that lingers perfectly all day—no overpowering scent, just a subtle touch of sophistication.

Shoppers Say: "This fragrance is just perfect - it makes me feel bright, bold, and confident. If you’re on the fence, take the leap. You just might find your new signature scent!"

The Best New Skincare Products

Packed with salmon DNA and pink collagen, this gel mask rejuvenates and hydrates your skin, leaving it feeling plump, refreshed, and revitalized after every use.

Shoppers Say: "This was the best mask I have ever used in my life! I got so many compliments on my dewy hydrated skin even the next day. My family was all asking me to do one for them. I’m ordering more ASAP!!"

This redness eraser from Westmore Beauty is my new go-to for instantly calming and covering any redness—just dab it on, and you're good to go with smooth, even skin.

Shoppers Say: "This is a great go-to for hiding redness and uneven skin tone. It feels light on the skin and gives good coverage while helping improve texture over time. Super easy to use daily."

With a unique jelly texture, this cream combines collagen and niacinamide to boost hydration and improve skin elasticity, leaving your complexion plump and radiant.

Shoppers Say: "This is the perfect hydrator for oily skin! Light and refreshing. Absorbs instantly and gives my skin a fresh, youthful glow!"

Formulated to soothe and restore, this intensive serum hydrates dry, irritated skin, leaving it feeling smooth and revitalized with every application.

Shoppers Say: "Will be buying on repeat. I am currently having a really bad eczema flare on my face. I decided to try adding in this product and it has been such a game changer. My face feels instantly soothed and loses that tight dry itching feeling."

This daily eye serum targets dark circles and puffiness, delivering hydration and a brighter appearance to your eyes for a refreshed look every day.

Shoppers Say: "My puffiness and lines are decreasing with use. Easy to use!"

I know this eye cream is on the pricier side, but after using it for a month, I absolutely love it; it effectively depuffs and hydrates my under-eye area, making my skin look refreshed and rejuvenated.

This pampering moisture treatment is a luxurious mask that deeply hydrates and nourishes your skin, leaving it feeling soft, supple, and revitalized after each use.

Shoppers Say: "Very nice. Love this mask."

The Best New Makeup

Achieve a natural-looking warmth with this liquid bronzer and contour, blending effortlessly to create a sculpted, sun-kissed glow that enhances your features beautifully.

Shoppers Say: "I am obsessed! This is such a nice formula and for only $7 you can’t beat it. It’s very pigmented, they offer a great shade range and it melts into the skin beautifully. Personally, I would compare this formula to some high end liquid bronzers."

Shade Options: 10

Elevate your lip game with this deliciously shiny gloss that hydrates and provides a plumping effect for a fuller, more luscious look without any sticky residue.

Shoppers Say: "This could easily replace many of the high-end/expensive plumping lipglosses being sold at Sephora and Ulta (I.e. all the Too Faced lip injections, Buxom Plumping gloss, and dare I say it… my Dior Addict Lip Maximizer). What you see is exactly what you get. High shine, minty flavor, plumping effect, opaque colors AND sheer glossy colors (for consumers who enjoy a more natural look). Covergirl might’ve done their big one I fear!!!"

Shade Options: 12

This illuminating primer offers an instant glow while keeping your makeup in place all day, giving your skin a radiant, dewy finish that lasts from morning to night.

Shoppers Say: "Love this glowy primer! This is a game changer for the fall/winter months when you still want some glow and color. Applies easy and feels lightweight on my skin under my makeup. I will definitely keep using this!"

Enjoy a luxuriously creamy, soft matte formula that glides on effortlessly, creating a naturally framed or fully filled look without tugging, tightness, feathering, or dryness.

Shade Options: 5

Shoppers Say: "The texture is so smooth and glides on effortlessly, giving a precise line without tugging. The color payoff is just right and blends beautifully with my lipstick or even on its own for a more natural look. It’s long-lasting without feeling dry, and has quickly become an essential in my makeup bag!"

Create stunning eye looks with this versatile eyeshadow palette, featuring a range of icy nude shades that blend effortlessly and deliver vibrant color for any occasion.

Shoppers Say: "I would like to use one word to describe this palette: AMAZING! It is the perfect palette for wintery season (but versatile for all seasons and occasions). All the colors are wonderful, and the and the glittery eyeshadows…stunning!"

Add a pop of color to your cheeks with this powder blush that features a silky-smooth texture and buildable formula, allowing you to achieve a natural flush or a bold statement with ease.

Shade Options: 8 with matte and shimmer finishes

Shoppers Say: "Love the color, and the smoothness of the powder."

The Best New Hair Care Products

Designed to combat hair fall out, this shampoo gently cleanses while strengthening your strands, leaving your hair feeling fuller and more resilient with every wash.

Shoppers Say: "So much less hair loss in the shower after using this shampoo. My hair looks thicker and shiny. Scalp feels so clean. So happy I purchased this."

This iconic 90s product is finally back, and it’s even better than I remember; the Brilliant Gloss Styling Crème adds shine and definition to my hair while keeping it smooth and frizz-free.

Shoppers Say: "I ABSOLUTELY ADORE this styling cream! It is sooo good. It makes my hair shine and just look absolutely fabulous while minimizing frizz and just giving it a beautiful feel and glow!"

From Brooke Shields’ brand, this detangler effortlessly glides through knots, leaving hair soft, smooth, and tangle-free without any tugging or breakage.

Transform your hair with this nourishing hair oil that adds shine and hydration while taming frizz and flyaways, all while leaving your locks smooth and radiant with an amazing scent.

If you are looking for more great values, you can save up to 79% on these holiday beauty advent calendars. 

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